George Orwell s Animal Farm - 1151 Words

Where there is good, there is evil. This simply implies that whatever you choose to do there is a purpose, either good or bad, even if unintentional. Everything in life has choice, even down to what you choose to say to others. Words are more powerful than we could imagine. They can be used for greeting one another, complimenting one another, but the meaning behind words can be manipulated. In George Orwell’s novel, Animal Farm, he shows the worst of manipulation in a setting of war. He demonstrates that words are just as powerful as weapons. Not only is it an outstanding novel, but it warns us what words under propaganda can do, from â€Å"Glittering† to the â€Å"Plain Folks†, and even evoking fear. Words allow the intelligent pigs to play the animals like puppets, and return them to slavery. Glittering, also known as basket words, appears several times in Animal Farm as slogans, and hopeful, but really, hollow words. Such example of propaganda quickly emerges in the beginning of the book with the seven commandments. However, the worst of this type of propaganda in the book emerges when Snowball announces: that the seven commandments would be reduced ‘Four legs good, two legs bad’. He makes a great mistake, especially with the statement: â€Å"This, he said, contained the essential principle of Animalism.† (Orwell, pg 21). The sheep, partially controlled by Napoleon, begin to bleat it out unconsciously, as if they cannot think about what it really means. Like the melody of a song, theyShow MoreRelatedGeorge Orwell s Animal Farm958 Words   |  4 PagesImagine that you were an animal s or citizen living under Napoleon or Stalin rule and the fear that your life can be taken always from you at any time. In the novel of Animal Farm, George Orwell he wante d to show how a book is a sarcasm of the Russian Revolution during the communist years and the satire of that time between Trotsky and Stalin. Where Orwell chose to create his character base of the common people of Russia at the time of the Revolution. Animal Farm is a social or allegory about NapoleonRead MoreGeorge Orwell s Animal Farm1361 Words   |  6 Pagesfarmer, but of late he had fallen on evil days†(Orwell 38). In Animal Farm George Orwell describes life for the animals on a farm in the english countryside during the mid to early 20th century before, during and after a revolution against their master Mr.Jones in order to represent the russian revolution and describe to people throughout the free world how leaders in both capitalist and communist societies oppress the working class as a result Orwell s tone throughout the novel is concerned. TsarRead MoreGeorge Orwell s Animal Farm1392 Words   |  6 Pages George Orwell Never Misuses Words In what was a vastly controversial novel published in 1945, George Orwell’s Animal Farm describes the horrific brand of communism in the Soviet Union and the conscious blindness that most of the West accepted at that time. Although Orwell labeled Animal Farm as a fairy tale, this historically parallel novel branches into the genres of political satire, fable, and allegory as well. What made Animal Farm so controversial among the â€Å"British socialists† and WesternRead MoreGeorge Orwell s Animal Farm1395 Words   |  6 PagesGeorge Orwell’s Animal Farm: The Power of Corruption In George Orwell’s Animal Farm, Orwell illustrates how power corrupts absolutely and how Napoleon degrades the structure and stability of Animal Farm because of the decisions that he makes. I will also expand on the idea of how Old Major’s ideas for an organized society get completely destroyed by Napoleon’s revolutionary actions. It was ironic and satirical that Napoleon’s own power annihilates Animal Farm. The satire in George Orwell’s AnimalRead MoreGeorge Orwell s Animal Farm922 Words   |  4 Pages In the novel Animal Farm, by George Orwell, the wisest boar of the farm, Old Major, mimics Karl Marx, the â€Å"Father of Communism,† and Vladimir Lenin, a Russian communist revolutionary. George Orwell introduces direct parallels between the respected figures through their mutual ideas of equality and profoundly appreciated qualities. Furthermore, his utilization of dialect and descriptions represent the key ideas of the novel. Throughout the novel, Orwell continues to show comparisons betweenRead MoreGeorge Orwell s Animal Farm1463 Words   |  6 Pagesbut of late he had fallen on evil days†(Orwell 38). In Animal Farm, George Orwell describes life for the animals on a farm in the English countryside during the mid to early 20th century before, during and after a revolution against their master, Mr.Jones. Orwell does this to represent the Russian revolution and describe to people throughout the free world how leaders in both capitalist and communist societi es oppress the working class. As a result Orwell s tone throughout the novel is concernedRead MoreGeorge Orwell s Animal Farm1645 Words   |  7 PagesPeople respond to control and power differently for various reasons, however, one of the main reasons is based on their personality; their confidence and intelligence. In, Animal Farm by George Orwell, confidence and intelligence is a big factor for why certain animals obtained power and control and why other ones did not. People with confidence and intelligence are likely to gain most of the control and power. People with little intelligence, but lots of confidence are more likely to have someRead MoreGeorge Orwell s Animal Farm1449 Words   |  6 Pagesconcept that the animals in George Orwell’s novel Animal Farm crave. The animals of Animal Farm want freedom from their â€Å"dictator† Farmer Jones and the rest of humanity. Their problem is that Farmer Jones and humanity are still in power. With the bravery of two pigs, Napoleon and Snowball, the animals overthrow their human oppressors and free themselves from humanity. With his new freedom Napoleon craves power and expels Snowball. He becomes the dictator of Animal Farm and makes the farm a place whereRead MoreGeorge Orwell s Animal Farm1360 Words   |  6 Pagesquestion minus the answer.† In George Orwell’s â€Å"Animal Farm†, the author raises the question whether the type of government, communism, is feasible in a community without leading to a type of dictatorship or totalitarianism. Orwell presents the idea that communism is a good idea in theory, but it always leads to corruption by the people who take power. The author presents the novel as an entertaining fable featuring an animal revolution; however, beneath this storyline Orwell utilizes literary devicesRead MoreGeorge Orwell s Animal Farm1403 Words   |  6 PagesGeorge Orwell believes â€Å"What you get over and over again is a movement of the proletaria t which is promptly characterized and betrayed by astute people at the top and then the growth of a new governing class. The one thing that never arrives is equality† (Letemendia 1). Orwell simply loathes revolution and thinks it is unfair to the majority, for the people. He thinks that while individuals change, the people in power are always corrupt and they will corrupt any attempt at change. He communicates

Essay about The Catcher In the Rye, Banned For a Reason

â€Å" I ordered a scotch and soda and told him not to mix it – I said it fast as hell, because if you hem and haw, they think you are under twenty-one and won’t sell you any intoxicating liquor.† Quoted from Holden Caulfield the smoking, cursing, drinking prostitute soliciting, protagonist of the novel, The Catcher In the Rye. The novel follows only a few days of Holden’s life, but exploits Holden’s reckless behavior and poor decision making skills; therefore encouraging bad behavior on young readers. The story also follows a constant repetition of inappropriate words and swears; that one might consider profane. Lastly the story contains inappropriate scenes and dialogue that is sexually explicit. The adult content found in this novel makes†¦show more content†¦The book also encounters the words: sonuvaitch, bastard, crap, god damn, Jesus, Christ-sake, and more. The F-word is also mentioned six times in the book. Many people wonder that si nce the average adolescent uses roughly 80 to 90 swear words a day, why should it matter that they read about them? The point for books to be banned by their use of profanity is that reading bad words does have an influence on the reader especially at an age were they are very impressionable. Since many eighth grade students are not allowed to use these curse words in school or at home why should they be read them in school? If these children read these words in school they may feel compelled to repeat them in school or other places were they are not appropriate to use. Therefore reading a book with curse words may cause the frequency of student swearing to increase. On the other hand, censorship is a topic known for its hypocrisy in the U.S. When the U.S has laws such as the first amendment which states: â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.† Many people take a strong stance on the belief of censorship being unconstitutional. Following this the majority of books that are banned contain advancedShow MoreRelatedAnalysis Of The Banning Of The Catcher In The Rye1191 Words   |  5 PagesJ. D. Salinger’s The Catcher in the Rye, is one of the most controversial books ever written. The book has been banned in many places, while at the same time being viewed as an American classic. There is a great deal of controversy on banning the book in schools across America, due to it’s content. The story follows a mentally ill teen, Holden Caulfield, delving into his thoughts and feelings. The Catcher in the Rye should be banned for its many controversial views and topics, including the useRead MoreThe Catcher Of The Rye By William Shakespeare And Mark Twain1732 Words   |  7 Pages Books are banned because of the whole book in general or sometimes even for a single word or because the cover seems to suggest an offensive subject matter. Censors not only try to ban â€Å"dirty books† but they try to ban classics as well. Many classic writers such as William Shakespeare and Mark Twain have had their work attacked by censors as well as contemporary writers such as Annie Dillard and Alice Walker. Even books like dictionaries, travel guides, and Bibles have been banned (â€Å"If You ThinkRead MoreThe Catcher In the Rye Should Not be Banned Essay789 Words   |  4 Pages The Catcher In the Rye Should Not be Banned nbsp; nbsp; nbsp; Since its publication in 1951, The Catcher In the Rye, written by J.D. Salinger has served as a conflagration for debate and extreme controversy. Although the novel has been the target of scornful criticism, it has also been the topic of wide discussion. The novel portrays the life of sixteen year old, Holden Caufield. Currently in psychiatric care, Holden recalls what happened to him last Christmas. At the beginningRead MoreThe Freedom Of Speech Through The First Amendment Essay1156 Words   |  5 PagesBill of Rights, we are afforded the freedom of speech through the first amendment. But this awarding of freedom is only allowed if it goes along with what the general population deems â€Å"normal†. During the middle part of the 1900’s many books were banned on political, religious, and moral views. While our society has changed these issues are still prevalent in today’s public views and opinions of author’s work. These books are not â€Å"norm al† and that is why they play an unprecedented part in literatureRead MoreEssay about Censorship and Catcher in the Rye751 Words   |  4 PagesChristi Johnson English 11 Pd. 5 Censorship Essay The Catcher in the Rye has been an instant classic since it was first published. It has been on the New York Times Best Seller list along with being among the most banned books in the U.S. It has been banned for its harsh language and bad behavior. But truly these are not good reasons to ban a book; a book that is so enjoyed by many readers and the reality of the protagonist. It is never good to hear profound language but the book is justRead MoreThe Importance of Censoring in The Catcher in the Rye by J.D. Salinger1145 Words   |  5 PagesAmerican author well known for his best seller The Catcher in the Rye, a considerably influential novel that portrayed the feelings of alienation that were experienced by adolescents in North America after World War II (J.D. Salinger Biography). Salinger’s work appeared in many magazines, including a series of short stories which inspired many new authors (J.D. Salinger Biography). His inspiration for Pencey Prep boarding school in Th e Catcher in the Rye stemmed from his own difficult education at aRead MoreAmerican Library Association Vs. Salinger s The Catcher s The Rye 1230 Words   |  5 Pages J.D. Salinger’s, The Catcher in the Rye, holds the honor of appearing on â€Å"Time† magazine’s 2010 list of the 100 best English-language novels written since 1923 (Lacayo). In contrast, the American Library Association (ALA) notes that the novel also holds the dubious honor of being the tenth most challenged book in the United States from 1990 to 1999. In 2001, 2005, and 2009 the book again made the ALA top ten most frequently challenged book list (Banned and Challenged Books). In the lightRead MoreThe Catcher Rye Should Be Apart Of Schools Curriculums For Anyone Above Elementary School1397 Words   |  6 PagesMany schools throughout the United States have banned The Catcher in the Rye by J.D. Salinger from their curriculums. There has been much debate on whether or not teachers s hould be able to include it as a part of their lesson, and if copies should be allowed in libraries. However, without a doubt, The Catcher in the Rye should be apart of schools’ curriculums for anyone above elementary school. There are very few inappropriate themes, banning the novel would be neglecting the First Amendment, andRead MoreThe Catcher in the Rye by J.D. Salinger1104 Words   |  4 Pages J.D. Salinger has written multiple novels, but his most famous is The Catcher in the Rye. Not only is this novel famous for its literary merit, it is also known as his most banned novel in certain schools. Even though this novel has been banned, J.D. Salinger’s themes and moralistic purposes serve literary worth. In The Catcher in the Rye, the reader is first introduced to Holden Caulfield, as first person narrator. He is a radically independent adolescent who tosses off judgments at ease unselfconsciouslyRead MoreThe Themes of The Catcher in the Rye840 Words   |  3 PagesConsidered one of the best novels of the 20th century, The Catcher in the Rye has affected readers around the globe since its publication in 1951. Its contemporary critics, however, gave the novel mixed reviews. Compared to the ideals of 1950s America, Holden Caulfield, the emotionally immature, extremely judgmental, teen-aged main character of â€Å"Catcher,† embodies the antithesis. Holden was an affront to the new social order, which demanded conformity and propagated the â€Å"father knows best† mentality

Social Mobility Essay Example For Students

Social Mobility Essay Social Mobility Sean Murphy SOC/100 02JUN2010 Social Mobility Social mobility has two separate varieties and reflects on the similarities and differences between the generations with stratification variables. Absolute mobility is the movement of an individual through socio-economic structures of society. Absolute mobility compares the origin of social class versus their social class as an adult. Relative mobility looks at being socially mobile and how that varies according to an individuals’ beginning position. With regards to this paper, I am going to touch on education, religion, income, and occupation. Also, resolving the questions as to whether one is upwardly or downwardly mobile; why are there differences, what caused them, how did these instances influence my attitude or behavioral methods? In society, the chance of attaining a place in occupational class structure is not determined by a persons social class origin. Within my paper, I will look at my grandparents and their social mobility and how it changed with my parents and again with my family. Education is one factor which determines whether a person is upwardly mobile. Our family history starts with a split social mobility. One set of grandparents attended college, the other did not. My maternal grandfather worked in the citrus groves and my grandmother stayed at home. Living paycheck to paycheck, they were able to stretch their resources to care for their seven children. They owned a small farm and all the children help with the chores. My paternal grandparents both attended college; my grandfather was an oil and natural gas surveyor and grandmother was an English teacher and later superintendent. . They both came of a higher social class family and therefore lived in comfort. My grandfather traveled to Indonesia and helped develop and find more oil in the country. My father attended a four year college and my mother got her degree in nursing. My father was an Army man of 30 years, during that time he finished his degree in Accounting Finance. My mother is an at home nurse . There were 6 children and while we always had a warm meal, our own beds, took vacations and owned our home, we were part of the working middle class. I entered the military shortly after high school, I spent 4 years in the Navy and since have been bartender and waiting tables, I now have decided to come back to school. Comparing the similarities and differences, my educational pattern was much like my father, although I descided that I would do only 4 years in the service, The difference is, my father was quite successful in the military and from a business sense. My choice of selecting military before education was a good choice, I had not made any descions when I was that age and the military allowed me to travel and do things not very many people get to do. I have lived with not much money after the military to now doing alright with some good investments and the ability to go to school for free. My social mobility allowed me to move around and by my own efforts has allowed the upward mobility. The continuation of this upward mobility is evident by my choice to attend college and get my degree. Religion was made difficult because both grandfathers held elder positions in their respective organizations. If we attended the other grandfather’s church, we were condemned. I learn about the hypocritical religious life that as a child. My parents found a church that welcomed us with open arms. We became very involved and my mother, a trained pianist, became the head of the Jubilee Choir and the church organist. We, my grandparents, parents, and my immediate family all believe in God and live a Christian life. The similarity between us is we all believe and the difference is the label on the door. Income levels, with the exception of my maternal grandparents, are similar in all the variables. My maternal grandparents were at poverty levels most of their life. My paternal grandparents, parents did well with our income level and investments made with that income. .ue0d06876e67cefad59da564691c9730d , .ue0d06876e67cefad59da564691c9730d .postImageUrl , .ue0d06876e67cefad59da564691c9730d .centered-text-area { min-height: 80px; position: relative; } .ue0d06876e67cefad59da564691c9730d , .ue0d06876e67cefad59da564691c9730d:hover , .ue0d06876e67cefad59da564691c9730d:visited , .ue0d06876e67cefad59da564691c9730d:active { border:0!important; } .ue0d06876e67cefad59da564691c9730d .clearfix:after { content: ""; display: table; clear: both; } .ue0d06876e67cefad59da564691c9730d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0d06876e67cefad59da564691c9730d:active , .ue0d06876e67cefad59da564691c9730d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0d06876e67cefad59da564691c9730d .centered-text-area { width: 100%; position: relative ; } .ue0d06876e67cefad59da564691c9730d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0d06876e67cefad59da564691c9730d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0d06876e67cefad59da564691c9730d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0d06876e67cefad59da564691c9730d:hover .ctaButton { background-color: #34495E!important; } .ue0d06876e67cefad59da564691c9730d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0d06876e67cefad59da564691c9730d .ue0d06876e67cefad59da564691c9730d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0d06876e67cefad59da564691c9730d:after { content: ""; display: block; clear: both; } READ: Secondary science teacher career analyis EssayMy parents and myself are similar in the fact that we all have worked most of our lives to support ourselves. The caste system of stratification is where I believe my family line falls. R. T. Schaefer states that caste membership is an ascribed status. The position which is assigned to a person without regard to the variables is an ascribed status. I believe that I am upwardly mobile as I continue to put into action those measures which will continue to change my social status. I have learned that individual strength to deal with all issues is a positive step toward upward mobility. I have also learned from my grandparents and on through my parents to never settle for status quo and to reach for the parts of life that brings satisfaction. I am the product of absolute mobility. My choices and my occupational status allowed me expansion in upward mobility. Education has been a huge role in my upward social class status. Every individual has the power and ability to change the direction of their path to the upward slope. References Schaefer, R. T. (2003). Sociology: A brief Introduction (6th ed. ). Boston: McGraw-Hill.

The Coca Cola Company

Introduction According to the requirement of the assignment (to chose and write about one of the global top ten brands), the Coca Cola Company has been chosen. In this paper, a short background of the Company has been included. The mission and vision statements, and goals objectives have also been listed.Advertising We will write a custom essay sample on The Coca Cola Company specifically for you for only $16.05 $11/page Learn More Further, the most important task for any organization i.e., the various analyses such as PESTEL analysis, SWOT analysis, and Porter’s five forces analysis have been done. A thorough research on the subject has been done and it has been the endeavour of the writer to include authentic information throughout the paper. Background In 1886, when the Statue of Liberty, one of the wonders of the world, was being constructed in New York, little did the people know that eight hundred miles away, in Atlanta, another master piec e was being invented that would create history. Yes, it was none other than Coca Cola, the most favoured soft drink in the world today. John Pemberton was a pharmacist based in Atlanta. Out of curiosity and somewhat coincidence Pemberton invented the formula for Coca Cola that has become one of the most renowned soft drinks in the world. It is interesting that the style in which Pemberton wrote Coca Cola about 126 years ago has become the logo of the company. Within three years of Pemberton’s death (he died in 1888), an Atlanta businessman named Asa Griggs Candler purchased the Coca Cola business for $2300 and became the first president of the Company. Candler took the Coca Cola brand to great heights by innovative promotions. It was in 1894 when Coca Cola was bottled by Joseph Biedenharn who had business interests in Mississippi. In 1923, Ernest Woodruff purchased the company from Candler. After four years, Ernest’s son Robert Woodruff became the company president. It was under his tenure as the president of the Company that Coca Cola was launched worldwide. Woodruff introduced new flavours such as Fanta in 1950s, Sprite in the year 1961, Tab in the year 1963 and Fresca in the year 1966. Today, there are more than 500 different brands of the Company and one can find Coca Cola in the remotest parts of the world. All this has been possible due to the foresightedness of the Company’s management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mission statement of the Coca Cola Company â€Å"Our roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions† (The Coca Cola Company). Vision statement of the Coca Cola Company â€Å"Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we n eed to accomplish in order to continue achieving sustainable quality growth† (The Coca Cola Company). Goal and objectives of the Coca Cola Company â€Å"To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come† (The Coca Cola Company). Structure of the Coca Cola Company The following are the members of the Board of Directors of the Coca Cola Company: Name Designation Muhtar Kent Chairman of the Board and Chief Executive Officer Herbert A. Allen Director Ronald W. Allen Director Howard G. Buffett Director Richard M. Daley Director Barry Diller Director Evan G. Greenberg Director Alexis M. Herman Director Donald R. Keough Director Robert A. Kotick Director Maria Elena Lagomasino Director Donald F. McHenry Director Sam Nunn Director James D. Robinson III Director Peter V. Ueberr oth Director Jacob Wallenberg Director James B. Williams Director Apart from the Board of Directors, following are the holders of different portfolios in the Functional Leadership at the Coca Cola Company: Name Designation Harry L. Anderson Senior Vice President, Global Business and Technology Services Alexander B. Cummings Executive Vice President and Chief Administrative Officer Ceree Eberly Senior Vice President and Chief People Officer Gary P. Fayard Executive Vice President and Chief Financial Officer Bernard Goepelt Senior Vice President and General Counsel Ingrid Saunders Jones Senior Vice President, Global Community Connections Joseph V. Tripodi Executive Vice President and Chief Marketing and Commercial Officer Clyde C. Tuggle Senior Vice President, Chief Public Affairs and Communications Officer Guy Wollaert Senior Vice President and Chief Technical Officer Corporate culture at the Coca Cola Company â€Å"Our inclusive culture is defined by our seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability† (The Coca Cola Company). The Company has a diverse workforce from all over the world and considers operating in a multicultural world as a crucial aspect of sustainability. PESTEL Analysis PESTEL stands for the political, economic, social, technological, environmental, and legal aspects that may have an impact on the performance of any organization. This kind of analysis is generally done by organizations in order to get information on the aforementioned aspects prevailing in a specific country or area where they want to launch their products.Advertising We will write a custom essay sample on The Coca Cola Company specifically for you for only $16.05 $11/page Learn More The analysis can also be done to have the latest trends and current information of the aspects. This analysis helps the organizations to understand the market (current or f uture) and the external factors that may have an impact on their performance. The Coca Cola Company is no exception and as such it also has to undertake the PESTEL analysis. This is vital because it is important for the company to know its competitors and also the existing opportunities. This way the Company can keep pace and sustain the competitive market. Political factors All nations have their own laws and policies pertaining to business. Moreover, there are separate policies for foreign companies. It differs from nation to nation with regard to the extent of intervention by the government in the functioning of any company. The intervention may be in the form of taxes, trade and environment restrictions, labour laws, and/or the facilities or services available. The Coca Cola Company comes under the Food and Drug Administration (FDA) and as such it has to follow stringent rules and regulations laid down by the governments of different nations. The Coca Cola Company has to take ap proval from FDA for any of its new products to be launched. Governments of nations can impose heavy penalties on the Company if the FDA standards and norms are found to be disregarded. There are other laws that the Company has to abide by in a particular country. These laws may pertain to the accounting system, income tax, import and export duties, and excise duties. Another important political factor that may have an impact on the performance of the Company is the political unrest. If the government of a country changes or there is any kind of protest then there are chances of the demand of the Company’s products being decreased. Terrorist activities in any country might hamper the Company’s marketing plans in that country.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic factors The performance of an organization in any country depends mainly on the prevailing economic condition. There are various factors that come under the economic condition. These are economic growth or progress of that country, the interest and exchange rates, the labour wages, and the current level of unemployment. The Coca Cola Company has been smart to have judged this aspect before venturing in any new area or country. If the economic growth or progress of a country is good, it means that the purchasing power of its citizens is good. Due to the fluctuations in the exchange rates of a nation’s currency, the overall revenue of the Company is affected. The interest rate on the loans that the Company has taken from the government affects the profitability. The Coca Cola Company uses special financial instruments to tackle with this issue. If the inflation of a country increases, it means that the cost of living has increased. In such circumstances, the employees expect higher wages. This factor also has an impact on the profitability. Social factors Social factors include the culture, attitude of people, awareness about health among people, and the rate of population growth. It is not possible for the Coca Cola Company to change the social attributes of a country. So the Company has to adapt itself and mould its policies according to the prevailing social values and culture trends. This is very important for the Company because it is a soft drink manufacturing company and as such is a typical B2C company. In order to flourish, the Company has to consider this aspect. Even though the Coca Cola Company manufactures hundreds of products, all of them cannot be launched everywhere. So the Company first studies the social and cultural trends and then launches the right products only. Technological factors Technology is of utmost importance in all walks of life and if it is a manufacturing process then it becomes all the more important to have the latest technology. Coca Cola Company has got the latest technology for its manufacturing facilities. Due to its technological advancements, the Company has introduced various new methods of obtaining a drink of its brands. It is understood that the Coca Cola Company has bottling partners in most of the countries where it has business interests. The Company has to rely on its bottling partners for delivering quality products and at the same time it has to provide the required support and guidance. Legal factors The Coca Cola Company has to abide by all the laws of a country where it is doing business. The governments of all nations have the right to prosecute the Company if it violates any of the laws. Sometimes these laws are the reason for increase in costs of production. But the Coca Cola Company is very careful about all such laws. Environmental factors Since the products of the Coca Cola Company are to be served chilled, the environment plays a vital role in the sales. Apart fr om this, there are certain environment protection laws in every country. The Coca Cola Company has to abide by them. A special mention of plastic bottles is eminent. The Coca Cola Company takes great care in using only renewable plastic for its PET bottles. SWOT Analysis of the Coca Cola Company Likewise the PESTEL analysis, SWOT analysis is also a popular analysis done by organizations in order to know their Strengths, Weaknesses, Opportunities, and Threats in the global competitive market. In the following paragraphs we shall do the SWOT analysis for the Coca Cola Company. Strengths Coca Cola is the world’s leading brand. â€Å"Coca Cola Company is the leading brand in the soft drinks marketplace and is responsible for an array of brands including MyCoke collection, Fanta, Sprite, 5 Alive, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Relentless, Oasis and Glaceau Vitaminwater† (O’Reilly, 2012). The Coca Cola Company is the largest manufacturer of soft drinks (non-alcoholic). It is also the biggest distributor for soft drinks. The Coca Cola Company has a very strong financial base. The Company has a vast infrastructure spread across the globe. Due to this, the company can penetrate the worldwide markets with ease. The Coca Cola Company is also into the manufacturing of bottled mineral water and juices. Weaknesses There have been certain events in the past that have jeopardized the image of the Coca Cola Company. Like for example, there have been instances of human rights violation against the Company. The Company came under criticism due to its stand on the Middle Eastern countries. In India also, the Company had to face negative publicity due to the fact that the Company products being sold in the country contained some traces of hazardous pesticide. In 2008, the FDA warned the Company that Diet Coke, one of its products, was in violation of the FDA norms. The company was unable to garner the expected sales in North America. â€Å"Coc a Cola’s Dasani brand of bottled water was found to have illegally high levels of bromated a cancer-causing chemical† (Adams, 2004). Opportunities During the past years, the Coca Cola Company has acquired a few companies across the globe. Some of the acquired companies are Kerry Beverages (KBL) in Hong Kong, Apollinaris in Germany, and TJC Holdings in South Africa. Apart from the mentioned companies, the Company also acquired other companies in Australia and New Zealand. The acquisitions have helped the Company in strengthening its base in those countries and increase its revenue. This has also helped the Company in penetrating the world markets. The incessant growth of the bottled water industry has been a boon to the Company. As the Company has also started bottled water plants, this growth is encouraging. The Hispanics are believed to have great purchasing power and are good consumers of soft drinks. The increase of Hispanic population in the United States is encoura ging since the consumption will increase. Threats Due to the fact that the soft drink market is flourishing, many companies have started venturing into this field. Even though many of them are small time players but it does affect the overall performance of the Coca Cola Company. Apart from these small time players, there are the bigger companies like the PepsiCo, Nestle, Cadbury, etc., who pose a real threat to the Company. Due to the competition, the Company has to keep a nominal profit margin. In countries where the Coca Cola Company doesn’t have its own bottling plants, it has to rely on its bottling partners. In such cases, the Company doesn’t have much control over the operations. During recent times, people have become more health conscious and have started avoiding carbonated drinks. In future, there is a threat of the Company’s sales going down. According to an online article, â€Å"Don’t drink cola if you want to be healthy. Consuming soft drin ks is bad for so many reasons that science cannot even state all the consequences† (Nutrition Researchers, 2007). Porter’s Five Forces Analysis of the Coca Cola Company Porter’s five forces analysis is based on five points namely, threat of new competitors, the intensity of the competition, the threat of substitutes, the bargaining power of the customers, and finally the bargaining power of the vendors. It is very important for the Coca Cola Company to do this analysis. Threat of new competitors There are already so many players in the soft drink field that more companies entering in this business is not good for the Coca Cola Company. In order to avoid such intrusions, the Company does the following: The Company does extensive marketing and advertisement campaigns. Billions of dollars are spent on advertising and marketing. â€Å"Coca Cola spends $2.8B a year (10% of revenue) on advertising† (Gaudet, 2008). As a result, the brand Coca Cola has entered int o the minds of even the layman. It becomes very tough for new companies to replace the brand. The Company gives good margin to the retailers such that new companies cannot offer more and cannot replace the brand. The bottling partners of the Coca Cola Company have to sign a contract before starting the business. According to this contract, the bottling partners cannot do the bottling for any other brand. The intensity of the competition Apart from Pepsi, there is no other brand that can come in competition with Coca Cola in the global market. Other brands are small players and are limited to local markets. Threat of substitutes There can be many substitutes to Coca Cola products such as aerated water, ice tea, beer, fruit juice, cold coffee, etc. But such substitutes need a lot of advertising and marketing to reach the brand image of Coca cola. So as such, there no such threat in the near future. Bargaining power of customers The revenue figures are arrived at from the sales and the sales depend on the customers. Since the revenues of the coca cola Company are quite encouraging, it means that the buying power of its customers is good. The major sales of the Company are from the bulk buyers that include super markets, vending machine operators, food chains, restaurants, etc. Bargaining power of the vendors The raw materials used in manufacturing the products by the Coca Cola Company include essence, colour, and sweeteners. Packaging is required for packing the products. Since the raw material is purchased in bulk, there is very little profit margin allowed to the vendors. The vendors of the Coca cola Company don’t have any bargaining power. This is because instead of more profit margins they are being compensated with huge quantity orders. Moreover, there is no dearth of suppliers of raw materials. So if any particular vendor acts smart, there is always another vendor ready to supply the required raw materials. Recommendations The most important recommen dation that I would like to make is that the Coca Cola Company should try and amend the contracts with its bottling partners. The Company should have the power to intervene in the operations of its bottling partners. Incidents like the one that happened in India where the Company was accused of mixing hazardous pesticides. Had the Company had the power to intervene, probably this would not have happened. My second recommendation is in the financial interests of the Company. It is evident that the Company hires renowned personalities for its advertising campaigns. It is for sure that the company might be paying hefty amounts to these renowned people for their services. Instead of showing such people in the advertisements, the Company should hire people from the masses. This will serve a twin purpose. Firstly, the company will save huge amounts which it may use as cost cutting on its products. Secondly, since the people in the advertisements will be from the masses, it will have a gre ater appeal. Conclusion In concluding, it is evident that the Coca cola Company is one of the top global brands and the leader in non-alcoholic drinks. There are a few things that have been mentioned in the recommendations and if the Company management gets convinced and executes them, I am sure the Coca cola Company will reach unprecedented heights of success. References Adams, M. (2004). Coca-Cola’s Dasani water found to contain alarming levels of cancer-causing chemicals. Web. Gaudet, B. (2008). Coca Cola. Web. Nutrition Researchers. (2007). What happens to your body within an hour of drinking a coke. Web. O’Reilly, L. (2012). Coca Cola. Web. The Coca Cola Company. Mission, vision and values. Web. This essay on The Coca Cola Company was written and submitted by user Damari Herman to help you with your own studies. 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